A fashion store designed to reference a garden and a series of cocktail-making objects intended to enhance the bartending experience is included in Dezeen's latest school show from students at Hongik University.

Also featured is a car seat designed for automated cars and a "metaverse secondhand market" that aims to reinvent the future of marketplaces.

Hongik University

School: Hongik University
Courses: BA Industrial Design
Tutors: Joo-Yun Kim, Keun Lee, Jung-Kyo Lee, Sook-Yeon Kim, Tate Eunyoung Kim, Jae-Yeop Kim, Jun-Hyuck Eoh, Kang-Hyun Lee and Hee-Jin Lee

School statement:

"Hongik University was founded in the first year after Korean independence and has contributed to making Korea what it is today through educating creative and practical-minded professionals highly needed by society.

"This primary objective that we have consistently pursued has naturally led Hongik University to become known all around the world as an icon projecting a Korean image of a place where 'industry meets art'.

"Below are some exceptional examples of students' work from the BA Industrial design course."

Vista by Ju-hyuck Han

"Vista is dedicated to beautiful scenery. It aims to evoke the feeling of being in nature.

"The goal of the design is to allow people who like plants to quickly grow them. The modules are inspired by the shape of mountains.

"There are three different-sized portholes in the module. Users can choose plants that fit the port size and decorate the design.

"The Vista internal system connected to the module manages the plant and the inside of it."

Student: Ju-hyuck Han
Course: BA Industrial Design
Tutor: Kang-Hyun Lee
Email: hanjuhuc[at]gmail.com

POP+ALE by Seo-hee Hong and Soo-jin Chae

"POP+ALE enriches the experience of a cocktail bar by proposing sensory modules, stimulating enjoyment in cocktail making.

"When you hold and feel the module, it activates your vision, smell and touch, enabling you to imagine the taste of cocktails as the module explores its colour, fragrance and texture.

"Users can examine different cocktails and savour the taste of drinks with satisfaction and amusement."

Students: Seo-hee Hong and Soo-jin Chae
Course: BA Industrial Design
Tutors: Sook-Yeon Kim and Jae-Yeop Kim
Email: carinhong[at]gmail.com and chae.soojin7[at]gmail.com

Case by Ji-woo Kang and Yong-jae Sohn

"When fully autonomous driving becomes a reality, time spent in vehicles will become more than travel time to us.

"Case is designed to make passengers feel a new autonomous rideshare experience is enjoyable.

"People have a unique experience they wouldn't have had with conventional transportation.

"Personalisation and the post-covid environment are the key concepts. Passengers will be able to organise their seats with 'magnetic levitation' without the constraints of the rail system.

"The detachable headrests and a partitioned display are also equipped for personal hygiene in a shared space."

Students: Ji-woo Kang and Yong-jae Sohn
Course: BA Industrial Design
Tutor: Tate Eunyoung Kim
Email: oowkang[at]gmail.com and yjson0427[at]gmail.com

Calypso by Hye-lim Shin and Young-in Cho

"Calypso is a new futuristic form of MR setup, with the concept of a unique "post-apocalypse" background where XR technology is popularised.

"The glasses' lenses are partially separable, while wearable processors are equipped with air-charging technology and wireless data transmission.

"Calypso also provides new visual information, which is based on viruses' forms for the alpha generation, who mainly communicates through images, rather than text."

Students: Hye-lim Shin and Young-in Cho
Course: BA Industrial Design
Tutor: Tate Eunyoung Kim
Email: gobgyul[at]naver.com and youngin2302[at]naver.com

Around by Jeong-in Lee

"Around is metaverse secondhand market that provides an enjoyable secondhand market experience. It is designed to be a new social space beyond a market.

"In Around, products are 3D-scanned. When we sell products, we can show the product by choosing the best display method for the product, enabling more realistic and interesting browsing.

"Around's NFT is a digital warranty for real-world products. If we buy the product including a token, we can put the avatar asset of the product on our avatar.

Students: Jeong-in Lee
Course: BA Industrial Design
Tutors: Jae-Yeop Kim and Sook-Yeon Kim
Email: dlwjddls963[at]gmail.com
Instagram: @lwjddls

Sitt by Hee-Soo Kim and Jae-yeon Kim

"Sitt stands for showroom in travel time and is an autonomous mobile showroom service where users can experience home seat furniture in eight interior concepts.

"As autonomous mobility develops, mobilities are no longer just a means of transportation.

"According to these changes, Sitt intends to provide a new showroom form. Users can not only experience furniture in person using travel time, but also enjoy the showroom space more comfortably by personalising light, temperature, scent, drink, and music.

"Through this, Sitt would like to change the simple travel time to pleasure time for the users."

Students: Hee-Soo Kim and Jae-yeon Kim
Course: BA Industrial Design
Tutor: Jung-Kyo Lee
Instagrams: @itszzuworld and @replay_jjenny
Emails: itoyplay973[at]gmail.com and jane980330[at]naver.com

Blooming Issey by Do-won Ahn

"Blooming Issey is a concept showroom of the fashion brand 'Issey Miyake', which intends to reference a garden by emphasising clothes' pleats, shapes, and patterns.

"The staff are called 'gardeners', and they manage the products and space as if cultivating the plants carefully and guiding visitors.

"Visitors pass through the first floor and go to the B1 floor, and feel the efforts to raise the brand's value and bloomed artistry.

"Using the pattern that connects from the first floor to the basement, the space shows the brand's inherited legacy from past to future."

Students: Do-won Ahn
Course: BA Industrial Design
Tutors: Joo-Yun Kim and Hee-Jin Lee
Instagram: @ahn.dwn
Email: dwnielblu[at]gmail.com

Absorption by Hyeon-soo Lee

"Absorption' is a collaboration showroom between Lemaire and Diptyque.

"This is a project that visualises the concept of absorption in color and implements it in a space. There are illustrations throughout and as visitors walk around, perfumed scents are released.

"As both brands value consumer experiences I wanted to design a space where you can experience the collaboration beyond simply displaying them.

"As you move along the flow, you can experience the contrast between black and white and colour. Users 'feel' the colour spreading through the space."

Students: Hyeon-soo Lee
Course: BA Industrial Design
Tutors: Joo-Yun Kim and Hee-Jin Lee
Instagram: @hynsutory
Email: lee.hn.soo[at]gmail.com

NEST, WeWork mobile office by Dong-hyeok Choi

"Mobile office 'NEST' of WeWork is designed for start-ups.

"It is a platform that provides not only workplaces but also infrastructure and opportunities to grow and to receive investments for early businesses.

"WeWork mobility plays a role in lowering entry barriers to starting small businesses. NEST is an autonomous driving mobility, which realises WeWork's philosophy: On your terms, from anywhere in a true sense."

Student: Dong-hyeok Choi
Course: BA Industrial Design
Tutors: Keun Lee and Jun-Hyuck Eoh
Email: hmang20[at]gmail.com

NUROX by So-jeong Ko

"The growth of e-commerce and the resultant high usage of parcels have led to a severe garbage issue.

"In addition, the enormous volume of deliveries is causing severe overwork within logistics companies. Therefore, 'NUROX' is a holistic logistic mobilities system that aims to alleviate these problems while implementing sustainable flow.

"It will save energy for transporters seeking space efficiency, provide path efficiency through intelligent mobility, and deliver products safely through a distributor linked to mobility. After that, the delivered smart baskets are collected and retrieved."

Student: So-jeong Ko
Course: BA Industrial Design
Tutors: Keun Lee and Jun-Hyuck Eoh
Email: crystalko22[at]naver.com

Partnership content

This school show is a partnership between Dezeen and the Hongik University, Korea. Find out more about Dezeen partnership content here.