Neri&Hu converts textile factory into headquarters for Chinese pastry brand
Chinese architecture studio Neri&Hu has inserted a concrete volume into an old brick warehouse to create a head office and retail store for pastry brand Lao Ding Feng in Beijing, China.
Located near the Northeast 5th Ring Road in Beijing, Neri&Hu converted the former textile production factory into Lao Ding Feng's headquarters as well as a retail concept store.
The factory's original brick structure is comprised of a main warehouse and three annex buildings, as well as a courtyard garden.
Neri&Hu maintained most of the old brick structure while inserting new concrete volumes to create a contrast between the past and present.
"For projects like this, Neri&Hu's strategy always begins with a thorough investigation of what parts of the building at present may be kept and restored, while any new additions should not only respect the existing, but also stand in contrast to it, so that a clear distinction may be drawn between old and new," the Chinese studio explained.
The ground floor contains an exhibition area, a retail store, a garden and a cafe, while the first floor is mainly used for office space.
The design concept was informed by the making of Lao Ding Feng's signature product – traditional Chinese-style pastries.
The shapes of the pastries are formed in decorative moulds. Neri&Hu adopted the same approach for the building by casting a new concrete volume into the old brick "mould".
After pouring the concrete and allowing it to set, specialised craftsmen then bush-hammered it to create a soft texture on the concrete that would resemble the fluffy pastries.
"The interstitial spaces between the new insertion and the old building brings a sense of connectivity between past, present, and future and gives this historical Beijing pastry brand a new home," Neri&Hu said.
A cafe and a lobby are housed in the gaps and spaces between the new volume and the original shell.
The concrete used on the interior also extends to the building facade, where it was used to fill in voids or indicate new access points.
Square and round openings on the walls and ceiling allow plenty of daylight into the building.
Based in Shanghai, Neri&Hu was founded by architects Lyndon Neri and Rossana Hu in 2004. Recent projects include an office design for a media company in Shanghai using exposed concrete and a home in Singapore that drew on the arrangement of traditional courtyard dwellings for its design.
The photography is by Zhu Runzi.
Project credits:
Partners-in-charge: Lyndon Neri, Rossana Hu
Associate-in-charge: Zhao Lei
Design team: Ivy Feng, Tian Hua, Wenbo Da, Joy Han, Mingxuan Wei, Nicolas Fardet, July Huang,Lyuqitiao Wang
LDI: Questing Building (Beijing) Technology Co., LTD
Lighting: Linea Light (China) CO., LTD.
General contractor: Beijing Jianyan Urban Renewal Engineering Technology Co. LTD.
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