Promotion: the launch of an exhibition space, a partnership with Zaha Hadid Architects and three new collections are some of the achievements ceramic tile brand Atlas Concorde has announced during Cersaie 2023.

Cersaie 2023 is an international exhibition of ceramic tile and bathroom furnishings. Its 40th edition took place in Bologna, Italy, from 25 to 29 September 2023.

Under the theme, The New Tomorrow Atlas Concorde launched three new collections: Marvel Meraviglia, Marvel Onyx and Boost Balance during the event.

Marvel Meraviglia is designed to interpret the timelessness of Calacatta Meraviglia marble and boasts a tile named Diamond Decor, made in collaboration with Zaha Hadid Architects.

The collection features Velvetech, a new porcelain surface with a semi-matte effect, which is designed to recall polished natural stone. When applied to surfaces, the material takes on a semi-opaque effect.

Diamond Decor is a geometric tile described by the brand as "the ultimate expression of a multifaceted meeting of styles and values capable of translating the very concept of transformation into design".

"The collaboration with Atlas Concorde led to a project in which ZHA blends a classic mosaic with a disruptive element," said associate director of Zaha Hadid Architects, Paolo Zilli. "Like an inclusion in a diamond, the insertion of a foreign body into a crystalline structure lends an unexpected dynamism to the strict repetition of the rigid geometric structure."

The second collection the brand launched during Cersaie 2023 was Marvel Onyx, which features "luminous colours and impalpable shades" informed by natural onyx.

"Marvel Onyx combines elegance and sophistication, and is able to fully express itself in the large-format slabs that envelop those who inhabit the space by offering an experience of comfort and wellbeing," said Atlas Concorde.

The final collection announced was Boost Balance, which includes 10 shades informed by concrete and stone. The range also features the brand's new Velvetech surface and is created with the aim of bringing a balance of colours, shapes and proportions to outdoor and indoor spaces.

"This new collection enriches the selection with a colour palette of 10 shades ranging from pure white to the most sought-after greys and anthracite, from cool tones to warm," said the brand.

The brand also launched Piero Lissoni: Boost Color – a "smooth, soft and velvety surface" that comes in 14 shades, which can be combined with each other or with neutral tones from the Boost Balance collection.

During Cersaie 2023 Atlas Concorde also announced the opening of a new factory in Finale Emilia, Italy, for large porcelain slabs, which the brand says will expand its operational capacity.

According to Atlas Concorde, the factory includes first-rate technologies capable of ensuring the highest standards of sustainability during the ceramic tile manufacturing process.

The brand also unveiled Atlas Concorde Park Studio – a new exhibition space based in its Fiorano Modenese headquarters in Italy, which offers an "unprecedented visitor experience".

The space is designed to transform the company's values into an experience. Across 3,000 square meters, visitors can witness the brand's ceramic product range and gain insight into the construction process.

Atlas Concorde specialises in constructing commercial ceramic tiles for kitchen countertops, tables and furniture, and Atlas Concorde Habitat, a project dedicated to bathroom furniture. The brand is the parent company of the Concorder Group and was started in 1969.

To learn more about Atlas Concorde visit its website.

Partnership content

This article was written by Dezeen for Atlas Concorde as part of a partnership. Find out more about Dezeen partnership content here.