New York architecture studio BoND has used tubular lighting to create a bright yellow glow inside this men's apparel store on Manhattan's Lower East Side.
The first flagship for cult fashion label Le Père occupies a 1,000-square-foot (93-square-metre) corner unit on Orchard Street.
Utilising the store's large exposure to the street, BoND opted to create an interior that would be just as impactful from the exterior as it is once inside.
"BoND designed the store to feel like a canvas, highlighting the design elements of the clothes while ensuring the space is a place that creators feel encouraged to spend time in," the team said.
The firm's approach was to leave the majority of the space white, allowing the boldly patterned clothing to stand out, then highlighting the fitting rooms using bright yellow lighting and surfaces.
A structural column in the centre of the store encased in a translucent box is also fitted with lights to give off a sunny glow.
This yellow aura is immediately apparent from the street and is meant to entice passersby to step inside.
Neon lighting has seen a resurgence in retail and other commercial interiors of the past year, appearing everywhere from a Brooklyn cafe to a Calgary chicken shop.
At Le Père, other elements like the tops of vintage Artek furniture are coloured red and black, to borrow from the street signs across the neighbourhood.
Floor-to-ceiling curtains along the back wall create a soft and neutral backdrop for the apparel, which is displayed on industrial metal racks.
Wide-plank wood floors are laid across the main shop floor, which doubles as a space for gatherings, conversations, exhibitions and events.
Custom furniture pieces including a curved bench were designed by BoND and fabricated by Brooklyn design and art studio Lesser Miracle.
"The design scheme blurs the lines between a store, a home and an art studio – a space that is both aspirational and livable, combining contemporary and historic elements as a playful strategy," said the studio.
On the exterior, a generous portion of the facade is given over to a giant billboard that Le Père will use to present its seasonal visual campaigns and artwork by the brand's collaborators.
The debut placement for Fall/Winter 2023 was titled And Sometimes Boys and influenced by the work of Korean visual artist Nam June Paik.
BoND was founded by Noam Dvir and Daniel Rauchwerger, who previously designed the global headquarters and showroom for the Brazilian brand PatBo in New York.
The duo earlier overhauled an apartment in Chelsea for themselves, turning the dark, divided space into a light-filled home.
The photography is by Stefan Kohli, unless stated otherwise.
Project credits:
Design: Daniel Rauchwerger, Noam Dvir, Marius Oneta, Eric Chyou
Millwork: Lesser Miracle Studio
Metalwork: Murphy Myers
Construction: Archlink, Jim Chen