Electronics brand LG has unveiled the Signature OLED T, a television with a transparent screen that was on display at this year's Consumer Electronics Show.
LG has described the Signature OLED T as "the world's first wireless transparent OLED TV".
The television features a 77-inch OLED screen, which stands for organic light-emitting diode and is a technology used in lighting. It facilitates digital displays on products including televisions and smartphones.
Thanks to its transparency, the TV does not need to be placed against the wall like a traditional screen.
Rather, the Signature OLED T can be used as a subtle room divider while switched off, or positioned against a window without compromising its view.
"Practically invisible when turned off, the TV blends into the environment and frees users from the long-standing problem of what to do with the 'big black screen'," said the brand.
The model uses wireless video and audio transmission technology, which is facilitated by LG's Zero Connect Box.
This box sends 4K images and sounds to the TV, allowing users more freedom to place the model anywhere without having to depend on electrical outlets, according to LG.
An artificial intelligence (AI) processor powers the screen's picture quality. Users can pivot between two settings – transparent and opaque – depending on how they would like content to appear on the screen.
"Content displayed on the transparent screen appears to float in the air, yet simultaneously fuses with the surrounding space to create a compelling and atmospheric visual effect," said LG.
Custom widgets were also integrated into the design, including an "info-ticker" on the lower part of the screen that displays information such as weather updates and news alerts, as well as the option to transform the entire screen into an animated fish tank.
The Signature OLED T will be available as a standalone TV or in against-the-wall and wall-mounted options.
Held in Las Vegas, the Consumer Electronics Show is an annual trade show of the latest technology.
This year, LG is also showcasing a two-legged house robot on wheels that uses AI to operate. Previous editions of the event have seen brands present products ranging from a voice-absorbing facemask by PriestmanGoode to a Hyundai concept for a flying car.
The images are courtesy of LG.
CES 2024 takes place at various locations in Las Vegas from 9 to 12 January 2024. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.