Dezeen has teamed up with Hydro to make a video documenting its exhibition at this year's Milan design week, in which seven designers have created objects made from aluminium scrap.

Titled 100R, the exhibition takes place at Spazio Maiocchi in Milan and features designs made from the Norwegian brand's Hydro Circal 100R recycled aluminium product.

Hydro unveiled objects at this year's Milan design week

According to the brand, Hydro Circal 100R is the first aluminium product made entirely from post-consumer scrap that can be mass-produced on an industrial scale.

The product was designed to have a carbon footprint that is 97 per cent lower than the global average for primary-grade aluminium.

Hydro enlisted the artistic direction of Norwegian designer Lars Beller Fjetland to lead concept development and strategy for the exhibition.

Designed in collaboration with Shapes by Hydro – a knowledge hub created by Hydro – the challenge assigned to the seven designers was to create a product made purely from extruded aluminium that can be mass-produced on demand.

Amongst the designs featured in the exhibition are the Grotte Lamp by Inga Sempé and the Billet Chair by product designer John Tree.

Other designs include the Prøve Light by Max Lamb, a coat hanger called Tsuba by Andreas Engesvik, a series of containers named Nave 1, 2, & 3 by Shane Schneck, a partition called Serial by Rachel Griffin and a system used for constructing shelving called T-Slot Board by Philippe Malouin. 

Hydro claims that Circal 100R can be endlessly recycled without any loss of quality, with hopes that the material will still be used a hundred years from now.

The 100R exhibition takes place at Spazio Maiocchi during Milan Design Week from 15-21 April 2024.

The photography is by Einar Aslaksen.

Milan design week takes place from 16 April to 21 April 2024. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.

Partnership content

This video was produced by Dezeen as part of a partnership with Hydro. Find out more about Dezeen partnership content here.