Promotion: flooring brand Senso has opened its first Los Angeles showroom, which doubles as a "vibrant hub" for the local creative community. The project has been done in collaboration with Dutch design brand Moooi.
Known for its seamless plant-based resin floorings, Senso designed the space to be a creative design centre in the heart of Culver City, rather than a traditional showroom that only shows products.
"The goal is to transform the location into an inspiring destination that fosters creativity, encourages cross-pollination of ideas, and facilitates meaningful partnerships," said David Bols, CEO and founder of Senso.
Conceived as a "vibrant hub", the Los Angeles showroom invites architects, designers and architects to connect in person.
The collaboration with Moooi has facilitated the space to combine the aesthetics of Senso's flooring with Moooi's furniture, most notably, its lighting.
"At Moooi, our mission has always been to ignite passion through design," said the brand's co-founder Marcel Wanders.
"This new space will provide designers with an inspiring canvas to dream fearlessly, push boundaries, and create without constraints. Surrounded by beauty and fuelled by innovation, we aim to unlock the limitless potential of design."
While Senso's collection of recyclable flooring will take centre stage in the showroom, visitors will also have access to a roster of events throughout the year, including a series of talks.
Although minimalist in its interior design, complete with Senso flooring and Moooi furniture, the space is defined by a brightly decorated facade that acts as a recognisable beacon from the street.
"By providing a platform for designers and artists to connect, exchange ideas, and showcase their expertise, Senso is poised to drive innovation and shape the future of design," said Bols.
The showroom is located at 8553 Washington Boulevard, Culver City, Los Angeles.
For more information on Senso, visit its website here.
Partnership content
This article was written by Dezeen for Senso as part of a partnership. Find out more about Dezeen partnership content here.