Design studio AtMa has converted an old shoe store into a unique souvenir shop located in Asakusa, Japan.

Formerly a shoe store, the historic two-storey building is located in a corner of Asakusa where old and new coexist and continue to evolve. The store has now been renovated to become a unique souvenir shop.

The intersection of the old and the new creates a synergy with the location, the building, and Hikeshi Spirit Asakusa's philosophy of "expressing Japanese chic spirit in modern style."

This project has been longlisted in the small retail interior category of Dezeen Awards 2020.

Designer: AtMa
Project: Hikeshi Spirit Asakusa