Fable Whisky is a brand founded on storytelling and craft.

The story of "The Ghost of Clanyard Bay" was reimagined and retold as an illustrated animation and narrated by Jeff Rawle to bring it to life.

The myth was broken into chapters in which each chapter was based around a character and scene these were then linked to the bottle release featuring the unique distilleries where the casks were sourced.

This project has been longlisted in the graphic design category of Dezeen Awards 2021.

Designer: Gpstudio
Project: Fable Whisky