These jeans transform the status quo of the fashion industry: no more sizes, gender roles, or careless [over]production.
This is a first-of-its-kind custom-fit unisex denim collection, also designed-for-disassembly. Design your jeans, get a body scan, and have the jeans made around you.

You are not a body type, a size, a gender, or an ethnicity, you are you, and that’s what this jean collection is about. And beyond the intention to allow everyone to wear custom-fit as they like it, these jeans are also designed with end of life incorporated into the product.

This project has been longlisted in the wearable design category of Dezeen Awards 2021.

Designer: Unspun
Project: Genesis Un-labelled Jeans