The MA Applied Imagination course at Central Saint Martins provides students with opportunities to develop entrepreneurial thinking.

School: Central Saint Martins, University of the Arts London (UAL)
Course: MA Applied Imagination
Location: London, UK
Course dates: starts January 2025, with a duration of one year full-time (45 weeks)
Application deadline: 25 October 2024

MA Applied Imagination will encourage students to use research as a creative tool, with the goal of asking better questions.

Rather than discipline-related skills and processes, the course focuses on developing student-specific interventions, which can be tested and developed through real-world applications. These research topics vary greatly and are dictated by students' skills and interests.

Students studying MA Applied Imagination have previously used the course as an opportunity to develop creative entrepreneurship projects – from establishing new start-ups to working with creative-sector organisations.

The course foregrounds iterative testing, entrepreneurship and stakeholder engagement. It also adopts a critical stance towards cultural, economic, social and political inquiry, using discourses taken from a wide range of disciplines, including anthropology, critical theory, management theory, social enterprise, performance and technology.

MA Applied Imagination embraces multi-disciplinary and multi-cultural collaboration. This is reflected in the wide diversity of our student intake – in addition to conventionally art- and design-trained students, previous cohorts have included students from other disciplines, including anthropology, philosophy, law, business and finance, performance, literature, history and science.

Our students evolve as flexible and reflexive practitioners, able to function in a wide variety of professional and entrepreneurial situations.

Applications to this course have now closed.

Top image: MA Applied Imagination student project by Kanya Pratita Wanaditya.

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