Studio Thonik has designed Dutch Design Week in Eindhoven, Netherlands.

For the new DDW brand identity, Thonik gave the almost 20-year-old logo, DDW's tulip, a second life by styling it as the W in the event name.

DDW’s tulip is a constellation of rectangles and quarter circles – these elements were also used in typographic experiments from the 1920s that were revised in 1963 by the late Wim Crouwel for the poster he created for painter Edgar Fernhout.

It's this exact poster that Studio Thonik drew influence for the new Dutch Design Week brand identity.

This project has been longlisted in the graphic design category of Dezeen Awards 2022.

Designer: Studio Thonik

Project: Dutch Design Week