Die Werbenkanzlei has designed Classy Paw in Zürich, Switzerland.

This project is a specialist shop for high-quality dog and cat accessories. With its unique brand identity, an appearance with a "twinkle in the eye" was created.

The whole design is based on sayings from a dog's point of view – where the handwritten comments adorn all advertising materials and are the common thread in the communication.

"From the business card to the shopping bag, we made sure that we could work with small productions and that everything fits together," noted designers Die Werbenkanzlei. "The recurring motto 'Sorry, nothing for you human' is...found in big letters on the storefront and many other places."

Since "the pet" is its customer in focus, additional branded highlights were also created – such as a drinking bottle, a ball and snacks.

This project has been longlisted in the graphic design category of Dezeen Awards 2022.

Designer: Die Werbekanzlei

Project: Classy Paw