2022 results

Little Signals
by Google and Map Project Office

Little Signals by Google

Google has created a series of interaction experiments that explores new behaviours for technology in day-to-day life.


Little Signals sees the six objects in the series subtly signal for attention with different sensorial cues, such as a puff of air, a soft shadow, or an ambient sound. Their design sees simple movements and controls bring them to life, making the objects responsive to changing surroundings and needs.

'Tap', for example, knocks on a nearby surface or object to notify the user. A stronger tap means more pressing information.

Much in the same way that everyday items find simple ways to inform users of signposting information – such as the moving hands of a clock or the whistle of a kettle – this series shows how to stay up-to-date with digital information while maintaining moments noticed in passing, providing just enough information without overloading.


This project has been longlisted in the product design category of Dezeen Awards 2022.

Designer: Google and Map Project Office

Project: Little Signals

Read more: Google

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