Special feature: 100% Design London continues to be at the epicentre of design activity throughout the London Design Festival. A combination of trend setting showcases and thorough exhibitor screening by a panel of leading design experts means that 100% Design’s reputation for innovation and creativity is still at the heart of this very London show.

Three short films were specially commissioned by 100% Design to commentate on the British Design Industry, Sustainability and What is Good Design? Max Fraser and Aaron Stone complied the videos which feature creative practitioners discussing current issues that face the design industry.

[flv width="450" height="254"]http://static.dezeen.com/uploads/movies/100_percent_design/british_design.flv[/flv]

Above: British Design (duration 5 mins 10 secs)

[flv width="450" height="254"]http://static.dezeen.com/uploads/movies/100_percent_design/good_design.flv[/flv]

Above: Good Design (duration 4 mins 40 secs)

[flv width="450" height="254"]http://static.dezeen.com/uploads/movies/100_percent_design/sustainability.flv[/flv]

Above: Sustainability (duration 5 mins 7 secs)