Dezeen's guide to the football kits of all 32 teams at the 2023 Women's World Cup
As the 2023 Women's World Cup kicks off today in Australia and New Zealand, we have rounded up the kits of all 32 nations taking part in the football tournament.
From 20 July to 20 August 2023, this year's Women's World Cup will see 32 teams competing across eight different groups, in kits designed by the likes of Nike, Adidas, Puma and Reebok.
This year, sportswear brands have reinterpreted the national flags and unique terrains of each country as abstract geometric designs, while incorporating everything from recycled materials to period-proof shorts.
Below are kits from all 32 nations that are playing in the Women's World Cup, arranged in alphabetical order:
Argentina by Adidas
Adidas designed 10 out of 32 kits for this year's tournament, most of which were informed by nature. All of the company's kits are also made from 50 per cent recycled polyester and 50 per cent marine plastic salvaged by environmental organisation Parley for the Oceans.
For the Argentinian away kit, Adidas referenced the country's diverse landscapes including the Serranía de Hornocal mountains, which are abstracted as painterly streaks of pale green and coral pink.
Australia by Nike
As one of the hosts of the 2023 Women's World Cup, Australia's team will be outfitted in kits with an all-over marbled pattern that references the golden watten – a flower that is native to the country.
In line with this theme, the jersey is largely finished in yellow but also features dark green piping and side panels, while the Nike logo and Australia's crest are embroidered in green. Inside the jersey, Nike placed a hidden graphic that reads "For All".
Brazil by Nike
The 2023 Brazil home kit was designed to draw on the country's natural beauty. Yellow and green in colour, the shirt has a bespoke all-over fern pattern that represents the "uniqueness of the team and its players", according to Nike.
The away kit, meanwhile, sees vibrant blue and green paired with a leaf pattern that references the Amazon rainforest and covers the sleeves and shoulder panels of the shirt. Each of the kits has a V-neck shape that is piped in green.
Canada by Nike
A geometric pattern informed by the maple leaf forms the print on Canada's 2023 home jersey. The black-and-red print is a "digitally-inspired mosaic" that modernises the iconic symbol of Canada, according to Nike.
Although the away kit may look simple, platinum fibres are integrated into its nearly all-white jersey to create a subtle all-over pattern with depth and dimension.
China PR by Nike
The design for China's kit is based on the xiangyun symbol – a stylised cloud motif that is traditionally associated with good luck and fortune.
The home kit is primarily red in colour, with the xiangyun symbol subtly covering the entire kit, while the sleeves, neck and logos were finished in yellow. The away kit sees these colours inversed, with yellow being the primary hue.
Colombia by Adidas
Adidas used dramatic shades of pink and purple to create the Colombian away kit, whose design references the reflections on the surface of the Caño Cristales River, known as the River of Five Colours.
Colombia's traditional federation colours were reimagined through the lens of flowing water, while Adidas's recognisable three stripes are emblazoned across the jersey's sleeves in a bright shade of yellow.
Costa Rica by Adidas
While Costa Rica's home kit comes in a traditional red hue with dark blue and white accents, Adidas also designed an all-white jersey for away games.
The pared-back away kit is characterised by thin gold stripes that run parallel down each jersey, which comes with matching all-white shorts.
Denmark by Hummel
Comics served as a key source of inspiration for sportswear brand Hummel when designing the kit for Denmark's national team.
The red-and-white jersey features chunky geometric patterns informed by pop art – a movement that emerged during the mid-1950s. According to Hummel, the design intends to celebrate "just how cool the Danish women are".
England by Nike
Nike designed dark blue shorts for the England women's team after players voiced their concerns about wearing white while on their period.
The shorts are integrated with an ultrathin absorbent liner so that players can bleed more comfortably and discreetly during a match. Graphic designer Neville Brody also collaborated with Nike to create the typography for the team's jerseys, with lettering that references the art deco origins of London's Wembley Stadium.
France by Nike
An all-over print in classic blue and white covers the French home and away kits for the 2023 Women's World Cup. The print draws on France's rich artistic history via a pattern of abstracted brush strokes.
The jersey's sleeves also feature a paint splatter design that continues the painterly references across the kit.
Germany by Adidas
Adidas paid tribute to the woodlands that make up a third of Germany's landmass when designing the country's World Cup kit.
Tree-style graphics finished in a palette of forest greens were emblazoned across the jersey, which is finished with gold accents.
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Haiti by Saeta
Haiti's home kit is characterised by a repeated diamond pattern across the shirt, with the word Haiti emblazoned alongside a crown-like design.
The home kit is coloured in a deep blue with red accents, while the away kit is white with blue and red accents.
Italy by Adidas
Italy's abundance of marble informed the kit that Adidas designed for the country's women's team, with swirly patterns that reference the stone's distinctive veining.
While the home kit is all-blue and features a more subtle marbled pattern, the off-white away jersey is characterised by dramatic navy blue-and-gold veining.
Jamaica by Adidas and Grace Wales Bonner
British-Jamaican fashion designer and frequent Adidas collaborator Grace Wales Bonner designed the home and away kits for Jamaica's national team, widely referred to as the Reggae Girlz.
Black, gold and green feature across the home jersey, with fine pinstripe details that were designed to echo the "subtle groove" of Jamaican music and style.
The away jersey has a collar and cuffs that were finished in Wales Bonner's signature crochet texture.
Japan by Adidas
Characterised by delicate pink and purple hues arranged in a sweeping formation, Japan's away kit takes cues from the colour of the sunrise over Mount Fuji, according to Adidas.
The home kit includes a blue and white jersey with an all-blue back and a Japanese flag positioned on the neck.
Korea Republic by Nike
Korea's home kit is red with trims and panelling finished in pink. It follows a similar look to Korea's 2002 World Cup kit, applying angular panelling across the chest and neckline. Pink also runs along the sleeve trim, collar and side panels.
The away kit, on the other hand, features red and blue side panels with the rest of the shirt finished in white.
قميص جديد، تحدي جديد، هل أنتم مستعدون؟
🇲🇦 Morocco in #FIFAWWC 2023 : New jersey, new challenge, are you ready for more ? 🔥#DimaMaghrib #OneGameOneFamily #AtlasLionesses pic.twitter.com/oUJ7BQnT2O
— Équipe du Maroc (@EnMaroc) June 23, 2023
Morocco by Puma
Morocco's kit for the 2023 Women's World Cup uses the country's signature shades of red and green. The body of the shirt is red and covered in a subtle jagged stripe pattern, which crosses diagonally over the body.
Green trim frames the jersey's V-shaped neckline, with the Puma logo featured on the front of the shirt and on the sleeve in gold.
Netherlands by Nike
The Dutch kit uses the team's lioness crest – meant to symbolise power, strength, and ability – paired with tones of blue to create an abstract all-over print that nods to the Netherlands' tin-glazed earthenware pottery.
The country's away kit combines a bright orange colour scheme, which originally symbolised the royal family, with a similar design to the team's former kits.
New Zealand by Nike
Made with recycled fibres, New Zealand's home kit includes a print that was informed by the silver fern – a plant that has long been associated with power, strength and the country's national identity. The graphic is realised via spray paint-style strokes, applied all over the kit.
The away kit employs a more simple look, featuring blue shorts and a white shirt complete with blue panelling and a fern-print trim.
Nigeria by Nike
Nigeria's away kit features a print inspired by Adire textiles – a type of cloth that is indigo-dyed and produced by Yoruba women in the country's southwest. The print has a stacked stair-like design that is repeated across the kit.
The home kit marks a departure from the team's traditional dark green kit and instead employs a bright green that covers the entire shirt and shorts. The sleeve cuff also includes a stair-print trim, which ties it to the away kit.
Norway by Nike
Norway's kit for the 2023 Women's World Cup keeps it simple by sticking to the colours of the national flag – red, blue and white – which are combined in various configurations across the kit, its trims, panels and neckline.
The home kit is a primarily red shirt with dark blue side panelling and sleeve trim detailing. And the away kit is a white shirt with navy blue side panels and red sleeve trims.
Panama by Reebok
Reebok also used a palette of red, white and blue to create kits for Panama's national team in homage to the country's national flag.
Hexagonal graphic prints were emblazoned across the garments in reference to the pattern of goal nets. The red home jersey features the hexagonal print across the torso while the white away and goalie jerseys have raglan sleeves featuring the pattern.
Philippines by Adidas
Adidas designed three kits for the national team of the Philippines, nicknamed the Filipinas.
While the home kit consists of an all-blue jersey and shorts, the white away kit features graphic stripes arranged across the torso, while collars and hems are decked in blue and yellow stripes.
Adidas also designed a third kit for the team that is finished in a bold red hue with delicate white pinstripes.
Portugal by Nike
Nike looked to celebrate football as an art form when designing the away kit for Portugal, featuring an all-over print that references both street art and the country's national flag.
The shirt is off-white in colour and includes a fragmented print in tones of green and red. The home kit employs a more traditional design and has red-and-green colouring.
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Republic of Ireland by Castore
Marking the Republic of Ireland's first Women's World Cup, the team will wear a kit that pays homage to the country's national flag.
The home kit is a mostly green kit with a white-and-gold trim. The away kit consists of a white jersey covered in thin green rings while the arms and neck are finished in green with orange accents.
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South Africa by Le Coq Sportif
Created by French sports brand Le Coq Sportif, South Africa's home kit is a largely all-yellow uniform with dark green accents.
A subtle geometric pattern in a lighter yellow hue covers the home jersey, while the away kit is dark green with a similar geometric pattern and gold accents.
Spain by Adidas
A subtle underwater scene depicting delicate purple corals was chosen for Spain's away jersey, referencing the reefs that can be found along the country's coastline while drawing a parallel with the reefs of Australia and New Zealand.
To match this marine motif, the kit also features thick purple piping and dark pink accents along the sleeves and collar.
Sweden by Adidas
Adidas paid homage to Sweden's glacial rivers and ice caps when creating the country's jersey, which is defined by blotchy blue graphics.
Bright yellow accents also feature on the shirt, incorporating one of the key colours of the country's national flag.
Coming to the Southern Alps of New Zealand... ⛰️
Puma release their brand new Switzerland jersey for the Women's World Cup this summer! pic.twitter.com/YaCSWFm6jD
— swiss wnt (@swisswnt) June 13, 2023
Switzerland by Puma
Switzerland's kit includes a layered mountain graphic across the shirt, designed by Puma to reference the country's alpine terrain. The colour scheme for the home kit combines various shades of red with a white trim.
The mountainous graphic starts at the bottom of the shirt in a deep oxblood hue and fades to a lighter red as it progresses further up the shirt in a subtle gradient.
USA by Nike
When designing home and away kits for the US women's team, Nike took cues from the art movement of abstract impressionism, which originated in New York City in the 1940s.
The home kit features a striking drip-paint pattern, designed to reference the energy of the team, while the away kit is emblazoned with a bespoke stars-and-stripes graphic that nods to the national flag. Red blades jut out from the jersey's neckline, mimicking the tips of stars.
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Vietnam by Grand Sport
Grand Sport took cues from Vietnam's national flag when designing the home kit for the country's women's team, which is characterised by a deep red colour and a subtle intersecting diamond pattern that nods to the flag's yellow star.
The away kit, on the other hand, is finished in white with a grey marble pattern.
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Zambia by KoPa
Sportswear brand KoPa designed a light orange jersey with black accents for Zambia's home kit, which includes thick piping around the collar and slanted stripes underneath the country badge.
Multicoloured stripes were emblazoned across the green away kit to represent the hues found on the Zambian flag.
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