Studio Doherty has designed the Mimco Flagship Store in Victoria, Australia.

The design for the Mimco flagship store encompasses a refined colour scheme, striking architectural curves, meticulous craftsmanship and rich layers of materials.

This was all achieved while honouring the brand's roots and growth.

"The new design marks a departure for Mimco, who desired a striking, dynamic, and refined approach that struck a balance between serenity and restraint, allowing the product range to be the focal point," said Studio Doherty.

The expansive two-story ceilings and thoughtfully designed display shelves and plinths achieve a balanced blend, aiming to highlight the intricate qualities of Mimco's products.

This project has been longlisted in the retail interior (small) category of Dezeen Awards 2023.

Studio: Studio Doherty
Project: Mimco Flagship Store
Credits: Mimco, Leeda Projects and Timothy Kaye