StudioXAG has conceptualised and designed the Coachtopia window at Selfridges in London, United Kingdom.

Selected by Coach for its sustainable approach and B Corp-certified status, StudioXAG were challenged to launch this innovative collection in the most circular way possible in the Wonder Room at Selfridges.

This led to the concept of Coachtopia, a bold challenge to fashion's linear system where the majority of products end their lives in landfill.

As a result, Coach has taken steps towards a circular system with a new sub-brand of products crafted from reused leather bags and recycled materials.

This project has been longlisted in the sustainable interior category of Dezeen Awards 2023.

Studio: Studio XAG
Project: Coachtopia
Credits: Coach