Motif: A new approach to trend and image course at Nottingham Trent University shows participants how to harness trends to benefit their small businesses and brands.

School: School of Art & Design
Course: Motif: A new approach to trend and image
Location: Nottingham, UK
Course date: 6 September 2023
Application deadline: 5 September 2023

Generating a response to a brand, product or service is the biggest challenge facing creative professionals today. It is therefore essential to bypass the trend machine in favour of a more authentic approach.

Motif is an approach to trend that will transform your creative process, unlocking new insights and design innovations.

It is a way for professionals to recalibrate their approach to trend, harness a competitive advantage and become a Motif master.

Motif offers a compass to guide you through the advanced levels of trend, pulling together aesthetic trends and influences.

So, whether you see yourself or your business as either aligned to or above the trend, this workshop approaches the subject from a different angle, challenging former trend responses and setting out new approaches to design development.

It's ideal for creative professionals from any area of design, any market level and any professional perspective.

You might work in the graphics, fashion, product or service industries as a buyer, designer, art director or communications manager.

Regardless of your role and business, this course will provide you with serious skills.

Applications to this course have now closed.

Top image by tutor Tim Rundle

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