The Master of Industrial Design course at Zurich University of the Arts encourages students to think about how design can make technology more relevant to society.

School: Zurich University of the Arts
Course: Master Industrial Design
Location: Zurich, Switzerland
Course dates: September 2025 to June 2027
Application deadline: 19 February 2025

Driven by curiosity-based and practice-led exploration, the MA Industrial Design is a platform for imagining how design can make technology more relevant to our lives.

Through prototyping and debating tangible expressions of things to come, the course enables designers to play a meaningful role in shaping technological futures.

Designers are often taught to frame every issue, no matter how complex, as a problem to be solved. In the Industrial Design Master, we believe that designing for complex realities requires more inclusive approaches geared towards transdisciplinary exchange and collaborations.

The newly established programme builds upon a hybrid understanding of design in which its tangible and expressive potential aligns with imaginative and critical perspectives.

By expanding the concept of industrial design, the course brings together prototypes with thought experiments and innovations with speculations in exploring potential technological applications and their implications.

Against a backdrop of rapidly shifting ecological, societal and technical relations, students are empowered to go beyond convenience-driven and user-centred design to envision and enable opportunities for more meaningful forms of interaction.

Find out more about the course and apply ›

Top image: 3 Fold by Laurin Schaffner and Benjamin Josi, 2023, winner of the Design Preis Schweiz – product design category

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