Nippon Design Center has designed the art direction and wayfinding design for Featured Projects 2023.

Moeko Yamaguchi from Nippon Design Center took the lead on the graphic and wayfinding design for Featured Projects 2023.

The event’s theme, "Good creation opens up tomorrow", is the basis for the key visual, designed to evoke creators' creativity and dynamism.

A dynamic layout that combines illustrative elements and typography represents creative space with splashes of colourful paint.

Steel racks and cardboard boxes are utilised for signage, which are commonly found in a workshop.

In addition, volunteer staff can implement the setup and the steel racks can be reused after the event.

This project has been longlisted in the graphic design category of Dezeen Awards 2024.

Studio: Nippon Design Center
Project: Art Direction and Wayfinding Design for Featured Projects 2023
Credits: Featured Projects and DAYS