Branch Creative has designed Hapta, a smart makeup applicator.

An estimated 50 million people globally live with limited fine motor skills, which makes daily gestures like applying makeup challenging.

Hapta is a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, offering them the ability to steadily apply lipstick at home.

Hapta utilises advanced gyroscopic stabilization technology to steady and level utensils, allowing people with limited hand and arm mobility to apply makeup confidently and independently.

This project has been longlisted in the product design (health and wellbeing) category of Dezeen Awards 2024.

Studio: Branch Creative
Project: Hapta