Kooo Architects has designed the interiors of the Théatre Concept Store in in Beijing, China.

Théatre is a modern lifestyle brand that utilises tea to connect drinking, food and art.

This time, the Shanjuchajing Théatre Concept Store aims to give a brand-new interpretation of the tea culture.

From the spacious and transparent sales display area to the relatively private lounge area and then to the completely hidden VIP tea room, this shop offers customers an immersive experience with the careful manipulation of circulation, material and light.

"Through an integrated experience of the space and tea products, this project aims to become a mountain getaway where people can escape the busy city and find inner peace," said Kooo Architects.

This project has been longlisted in the retail interior (small) category of Dezeen Awards 2024.

Studio: Kooo Architects
Project: Théatre Concept Store
Credits:: Théatre, Onearthstudio and Dingteng