AtMa has conceptualised and developed the interiors of the Carv Store in Tokyo, Japan.

The Carv Store is a speciality store based on the concept of 'curve' where the name "Carv" is the one and only coined word combining letters of the richly curved alphabet.

"Translating curve [as] individuality, the store expresses individuality and diversity," said AtMa.

The store focuses on unique apparel from Japan and abroad – a wide range of interpretations of 'curve' are integrated within the space.

"Exploring the meaning of curve from multiple angles; bend, twist, distort, bulge, collapse, bounce, flex, twist, deflect etc...made it possible to realise actions and phenomena, as well as what these cause and effect," added AtMa.

This project has been longlisted in the retail interior (small) category of Dezeen Awards 2024.

Studio: AtMa
Project: Carv Store