Coach Design Studio has designed the Coach Play Cat Street interiors in Tokyo, Japan.

Drawing inspiration from Tokyo's Cat Street, Coach Play Cat Street recontextualises Coach's heritage through Harajuku's imaginative lens.

The store features six distinct areas, including Coach Create for customisations and Coachtopia, a sub-brand focused on circular craft.

The space includes the latest Coach coffee shop, evoking a New York diner with a bespoke menu by RK Garden.

Highlighting Cat Street motifs and the latest iconic Coach bag, Tabby, the store offers a unique blend of expressive luxury and authentic self-expression.

Coach Play Cat Street hosts arts and culture events and releases exclusive items, fostering a deeper community connection.

This project has been longlisted in the retail interior (large) category of Dezeen Awards 2024.

Studio: Coach Design Studio
Project: Coach Play Cat Street
Credits: Intercube