Winner: Product design (health and wellbeing) of the year. The Pelvic People has conceptualised and developed Kiwi, a multipurpose vibrator made for sensitive people.

Kiwi revolutionises the approach to entry pain with its non-phallic design and uniquely targets both physical and mental contributors to pain.

"It’s the world's first multipurpose device that invites shallow penetration, multiple massage options and the power of vibration—making it a non-threatening step toward insertion, while creating positive associations with touch," said The Pelvic People.

The subtly waved surface accommodates anatomical variety; the ergonomic form facilitates evidence-based massage methods and the two vibration motors allow for both blood flow and stimulation.

Used in the comfort of your home, Kiwi breaks the fear induced pain cycle — bringing control and pleasure into the healing process.

Judges comments: “This product introduces a solution to a medical condition that many people are unaware of. The nicely-packaged object is approachable and non-aggressive and helps to destigmatise a sensitive topic.”

Studio: The Pelvic People
Project: Kiwi
Credits: Studio Nienke Helder and Fffunction Studio