Movie: Nike Basketball Hyper Elite Uniform
Movie: basketball games have become so aggressive that sports brand Nike decided to include combat pads in its latest kit, explains the brand's global creative director for the Olympics Martin Lotti in the next Dezeen movie in anticipation of tomorrow’s exclusive event at the Nike+ House of Innovation.
When creating the Nike Basketball Hyper Elite Uniform, Nike's designers asked players where they received the most bruises and integrated Nike Pro combat pieces under the jersey at these points.
They also noticed players using the inside of the shirt's neck to wipe away sweat during a game and integrated textured fabric there to wipe the face more effectively.
The shorts alone weigh 58% less than those currently worn by NBA players, equivalent to a can of fizzy drink.
Each kit is made of 22 recycled plastic bottles.
Lotti will talk to Dezeen editor-in-chief Marcus Fairs about Nike's latest innovations for the London 2012 Olympics in front of an audience at the event we're hosting tomorrow - more details here.
Watch other movies in this series - featuring a sprinting shoe inspired by suspension bridges, knitted running shoes and a bumpy speed suit that's quicker than bare skin - here.
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