Dezeen promotion: design show designjunction will take place at the Sorting Office from 19 to 22 September during London Design Festival.

Dezeen is media partner for the central London event, which will feature a curated selection of furniture and product designs by prominent brands and upcoming designers.

New this outing is lightjunction, a section of the show dedicated to lighting design, and Flash Factories that will demonstrate processes ranging from traditional craft to 3D printing.

Pop-ups in the space are to include Jaime Oliver's grill restaurant Barbecoa, a micro-brewery and a Chilean wine bar, plus shops including Dezeen Watch Store.

Yves Behar's colour-customisable Play appliance will be launched by SodaStream and a exhibition of photography by design journalist Barbara Chandler will be displayed.

Returning to the Sorting Office, New Oxford Street, for the second year, the show will be free to attend for Visa debit card holders. For more information visit the designjunction website.

Here is some more information from the organisers:

Central London’s leading design destination

The critically acclaimed designjunction presents the third edition of its flagship London show this September during the London Design Festival.

designjunction, which last year attracted more than 17,000 visitors, will showcase the very best in furniture, lighting and product design from around the world, presenting an edited selection of leading global brands and emerging enterprises. designjunction showcases design against a stunning industrial backdrop, striking a balance between creative and commercial, while offering a much-needed alternative to the traditional trade show.

This year, designjunction returns to the centrally-located 1960s Postal Sorting Office, where a powerful line-up of renowned international brands, smaller cutting-edge labels, pop-up shops, large-scale installations, eateries, flash factories, seminars and screenings will be presented across three floors of the impressive 120,000 sq ft venue.

Top international brands take centre stage

designjunction will feature more than 150 brands – making it central London’s leading destination for contemporary design and the most important global meeting point of the Festival.

Exhibitors include: &tradition, &On Design, Alexander Purcell Rodrigues, Allermuir, Andes House, Another Country, Anwar Studio, Anglepoise, Artemide, Artifort, Assemblyroom, Atelier Areti, Baines & Fricker, Barbara Chandler, Bark Furniture, Bla Station, Bartlett’s University, Bolon, Bravo, Briggs & Cole, BSSP, Camberwell College, Carl Hansen, Castor, Cass Design, Calvalcanti, Channels, Couch Design,Cristina Vezzini, Crafts Council, Catellani & Smith, CTO Lighting, Dare Studio, David Trubridge, Derek Welsh Studio, E15, Eleanore Pritchard, Flux, Gavin Coyle/Victoria Delany, Girsberger, Helen Yardley, Innermost, International Studio, James Burleigh, Kalmar Lighting, Kaymet London, Kartell, Kriedesign, Kukka, Larusi, Laufen, Licht Im Raum, Lindsey Lang Design, Little Shed Collective, Lubna, LZF, Macallan, Made in Ratio, Melogranoblu, Modus, Montana Mobler, Morgan Furniture, Mitab, Nnuroi, Northern Lighting, Orsjo, Original BTC, Pallucco, Pengelly Studio, Poetic Lab, Pos1t1on, Prochile, Rapture & Wright, Republic of Fritz Hansen, Relay Design Agency, Rhoda Elizabeth, Rothschild & Brickers, Sharon Marston, Sibley Grove, SodaStream, Solid Floor, Sonya Winner Studio, String Furniture, Sitting Firm, Studiolav, Thelermont Hupton, The Do Shop, Thorody, tokyobike, Trainspotters, Traullit Dekor, UBS Design, Vibia, Vitamin, VW+BS, Viaduct, Wallace + Sewell, Western Trash, Wobedo Design, Woka, Woodstar, Yuhiroka Design, Zanotta, and Zero.

Since its inception 2011, designjunction has achieved global success, transporting satellite editions of the show to other destinations including Milan and more recently New York.

Key announcements for 2013

lightjunction

designjunction is delighted to announce the launch of lightjunction - London’s first trade fair dedicated to high-end decorative lighting. lightjunction will be a carefully curated showcase of leading international lighting brands, offering beautiful, yet practical lighting designs from across the globe.

designjunction has teamed up with Cameron Peters Fine Lighting, UK based experts in specifying decorative lighting to launch this new and ambitious venture.

Peter Younie from Cameron Peters commented: “We are delighted to announce the launch of lightjunction, the first decorative lighting trade fair in the UK. The decision to collaborate with designjunction will ensure that our fine lighting show is part of the most exciting and influential venue during London Design Festival”.

lightjunction exhibitors include: &tradition, Anglepoise, Artemide, Atelier Areti, Bocci, Catellani & Smith, Castor, CTO Lighting, David Trubridge, Innermost, International Studio, Jake Dyson, Kalmar Lighting, Kartell, Licht Im Raum, LZF, Made in Ratio, Melogranoblu, Northern Lighting, Orsjo, Original BTC, Pallucco, Sharon Marston, Trainspotters, Vibia, Vitamin, Western Trash, Woka, and Zero.

Flash Factories

Part of the ground floor will be transformed into a series of interactive Flash Factories, where the processes of industrial production will be brought to life through live demonstrations from 3D printing to authentic craft making.

Brooks Saddles, Britain’s oldest saddle makers, will demonstrate the process of making their beautifully handcrafted leather saddles at designjunction. These traditional techniques have been passed down from generation to generation, maintaining their world-wide reputation for quality craftsmanship, comfort and style. Steeped in history, Brooks is a prestigious brand boasting almost 150 years of tradition and expertise.

Seminar Theatre

London-based architecture duo VoonWong+BensonSaw (VW+BS) will design the new seminar theatre, providing an inspiring backdrop for live debates and panel discussions. Curated by design critic Aidan Walker the seminar sessions will look at the relationship between design and architecture.

The gallery

Design journalist and self-taught photographer Barbara Chandler presents a major photography exhibition entitled The Joy of Design at designjunction. The Joy of Design is an archive of designer portraits taken over many years featuring renowned international figures such as Pierre Paulin, Paul Cocksedge, Bouroullec brothers and Paul Smith.

tokyobike tours

Super cool Japanese brand, tokyobike is set to make tracks this September with a series of guided bike tours across London, starting and finishing at designjunction. Riders will be shown the best design destinations by a series of experts including Duncan Riches and Max Fraser.

Retail therapy

designjunction will transform the Sorting Office into the London Design Festival’s premier retail destination with more than 30 design-led stores selling furniture, fashion, art, ceramics, glassware, books, watches and accessories.

Visitors can purchase the latest designs from an exclusive line-up of pop-up shops including Cherchbi, Clippings.com, Dezeen Watch Store, Dyke & Dean, GFSmith, Ham, Mathmos, Melin Tregwnt, Monotype, Native Union, Outline Editions and Richard Brendon/Patternity.

designjunction will also host the revered Midcentury Modern show, showcasing a strong selection of 20th Century design classics and modern collectables. All items will be available for purchase.

A taste of things to come

Providing a feast of flavours from around the world, designjunction’s ground floor will host some of London’s finest street food eateries. A diverse menu will feature the best of British produce alongside high-quality international cuisine, including Michelin starred food offerings.

The Camden Town Bar

In celebration of their 150th Anniversary, Transport for London (TfL) are collaborating this year with Camden Town Brewery to install a micro-brewery bar at designjunction to launch brand-new collections by Fired Earth and Kirby Design. The bar will be created using Fired Earth’s new range of elegant historic tiles which are manufactured from original Underground heritage station tiles. Furniture will be produced and supplied by British brand Modus and upholstered in a selection of vibrant new textile designs by Kirby Design which have been inspired by original Underground moquette seating patterns

Barbecoa by Jamie Oliver

Jamie Oliver’s celebrated grill restaurant Barbecoa is setting up a temporary restaurant on the 2nd floor. Using the best British meat, top chefs will cook a selection of modern dishes using Texas pit smokers, Tandoors, Robata Grills and wood-fired ovens.

Chilean Wine Bar

Pro Chile will be sourcing the finest Chilean wines for a wine tasting experience at the show. The bar will be designed by a leading Chilean architect with furniture supplied by a host of Chilean brands.

Italian experts

La Marzocco, the leading Italian espresso machine maker, will be bringing their expert coffee machine to designjunction for a pop-up caf„, where the finest artisan coffee will be served alongside gelato by Gelupo, who will create special flavours just for designjunction. Lighting experts Artemide will be providing ambience through a selection of popular products, creating the London Design Festivals best Italian themed caf„.

Launch of the new Yves Behar SodaStream Play

SodaStream will launch the new Yves Behar designed Play at designjunction. Play is the first ever kitchen appliance that can be colour customised and will be unveiled in an interactive space at designjunction. Visitors will be able to experiment with colour and design their own machine. A variety of refreshments including sodas and cocktails will be served from the SodaStream Soda Bar, allowing the exhibition to be plastic-bottle free for the duration of the Festival.

Opening Hours

Wednesday 18 September | Press Preview 3pm – 6pm
Thursday 19 September | 10am – 8pm
Friday 20 September | 10am – 7pm
Saturday 21 September | 10am – 6pm
Sunday 22 September | 10am – 4pm
Free to attend for VISA debit card holders

www.thedesignjunction.co.uk