British designer Samuel Wilkinson has launched a LED light for Swedish brand Zero that can be rotated at an angle to the ceiling or wall (+ slideshow).

Samuel Wilkinson's Thirty lamp rotates through 360 degrees to provide different intensities of lighting, whilst angled at 30 degrees to the surface it is mounted on.

"The first thing I noticed about most wall lights is that they were quite sterile, so the inspiration for these lamps was to design a product for a domestic market that can fit within a contract environment rather than the other way round," Wilkinson told Dezeen.

"Most articulated lights look quite technical," he continued. "We wanted these have a soft approachable design that looked great from all angles, and a form that visually related to the surface it was mounted onto."

Designed for Zero, the lamp is not intended to compete with fully directional products, but to sit between static and directional lighting.

"While it's great to have articulation to point in any direction, I wanted to simplify this, to end up with a product that can be directed but also produce good general light," said Wilkinson. "The optimum angle became 30 degrees to the wall or ceiling, with a 360 rotation."

"This could work well in a domestic environment when you want to change the mood in the evening by dimming and rotating," he added. "The lamp can be used by itself or in groups, in a formal linear configuration or playfully dotted across the walls and ceiling."

The 245-millimetre diameter curved shell of the lamp is made from thermoformed Acrylonitrile Butadiene Styrene (ABS), created by heating a plastic sheet until it becomes pliable and forming it into shape using a mould. The diffuser is clear plastic with a hexagonal pattern.

Samuel Wilkinson set up his industrial design studio in 2007, having graduated from Ravensboure College of Art & Design in 2002. His Plumen 001 light bulb for Hulger won a D&AD Black Pencil and was awarded the Design of the Year 2011 award by London's Design Museum.

Wilkinson has also recently completed an office interior embellished with leaves and a range of lightweight aluminium furniture. See more design by Samuel Wilkinson »

Photography is by Sylvain Deleu.