Dezeen Magazine

Plumen 001 by Hulger

Plumen 001 by Hulger

London design brand Hulger has launched Plumen, a product it describes as "the world's first designer low-energy light bulb". 

Plumen 001 by Hulger

The sculptural light bulbs use 80% less electricity than incandescent bulbs, and last eight times longer.

Plumen 001 by Hulger

The Plumen 001 was designed in collaboration with Sam Wilkinson.

Plumen 001 by Hulger

See our story about the Plumen prototypes from November 2007.

Plumen 001 by Hulger

Here's some information from Hulger:


THE WORLD’S FIRST DESIGNER LOW ENERGY LIGHT BULB

Plumen is the antithesis of low energy light bulbs as we know them. Rather than hide the unappealing traditional compact fluorescent light behind boring utility, Plumen 001 is a bulb you’ll want on show.

Plumen 001 by Hulger

The Plumen bulb uses 80% less energy and lasts 8 times longer than incandescent bulbs, giving you the opportunity to purchase an ecological product with style. It works just like any low energy bulb but it has a lot more presence.

Plumen 001 by Hulger

"It’s strange that the bulb, an object so synonymous with ideas, is almost entirely absent of imagination.”

- Nicolas Roope, Hulger co-founder and creative director

Plumen 001 by Hulger

The Plumen 001 is built with beauty at its heart, glowing with the aesthetic of a sculptural object. The forms the glass tubes take are irregular yet harmonious, as the two organic shapes mirror each other to create symmetry.

Plumen 001 by Hulger

The name Plumen comes from ‘plume’ - the bird’s decorative feather, designed to attract attention to its’ prowess and beauty. We believe our designs do the same for the neglected low energy light bulb.

Plumen 001 by Hulger

The first Plumen concept design joined the very prestigious permanent collection at MoMA (Museum of Modern Art) in New York, while the second was featured at the Victoria and Albert museum in London.

Plumen 001 by Hulger

The Plumen 001 design was developed in collaboration with designer Sam Wilkinson.

Plumen 001 by Hulger

Key Facts:

  • Lifetime of 8 years
  • 11 Watt (equivalent to a 60W incandescent bulb)
  • 680 Lumen
  • Screw Cap (E27)
  • Colour Temperature 2700k (warm white light)
  • Not yet available in the USA and some South American countries.
Plumen 001 by Hulger

About Hulger:

Hulger is a London based boutique electronics brand, famed for their unusual telephone designs for mobile phones, computers and iPads. The company was established in 2005 by Michael-George Hemus and Nicolas Roope.

Hulger products have been sold across the world and have enjoyed significant global media interest.

PRODUCT: PLUMEN 001 – DESIGNER LOW ENERGY LIGHT BULB
COMPANY: HULGER
LAUNCH DATE: 9TH SEPTEMBER 2010
RETAIL PRICE: £20
AVAILABLE AT: PLUMEN.COM


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