London Design Festival 2010: in case you missed it elsewhere, Patricia Urquiola's Bend-Sofa for B&B Italia is on display at their London showroom for the London Design Festival.

The modular sofa appear squashed in the middle, as though sculpted by hand.

The showroom also hosts a film installation about the sofa by Johnny Hardstaff of Ridley Scott Associates, commissioned by Wallpaper*.

The London Design festival continues until 26 September. All our stories about the London Design Festival 2010

The following is from B&B Italia:

A film and installation, commissioned by Wallpaper* on behalf of B&B Italia and realised by acclaimed film director Johnny Hardstaff of Ridley Scott Associates, premieres in London featuring B&B Italia’s newest introduction, the Bend-Sofa by Patricia Urquiola. On view during the London Design Festival, the film and installation explore the versatility and organic design of the new sectional sofa.

Launched during the 2010 Design Week in Milan, the Bend-Sofa is B&B Italia's 1000th project. Designer Patricia Urquiola’s describes her original concept for the seating system as “a primary, monolithic shape which gives the impression of having been sculpted by hand”. The Bend-Sofa, designed to appeal to both the commercial and contract markets, issues from a study of 3D models and digital research and effectively expresses the idea of motion through a modular composition which allows it to be customised to suit a variety of spaces. Contrasting stitching adds to the expression of movement intrinsic to the design. Like much of Urquiola's work for B&B Italia, the Bend-Sofa offers an emotional, comforting and tactile experience.

See also:

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Log sofa by Patricia Urquiola for Artelano	Night & Day by Patricia Urquiola for Molteni&C	Fergana by Patricia Urquiola for Moroso