Shortlisted for graphic design of the year at Dezeen Awards 2019, the packaging for contact lens subscription service Dimple was designed by Australian studio Universal Favourite to appeal to millennials.

Dimple is a direct-to-consumer service that targets the millennial market. The company needed branding that would stand out on social media and attract new customers without losing the serious appearance of a medical service. Universal Favourite based their design on a series of complementary circle graphics, each one denoting a particular contact-lens prescription.

Designer: Universal Favourite
Project: Dimple
Read more: Universal Favourite