Polytechnic has designed a visual identity to establish a new bakery at the heart of a Norfolk community.

The site was the former goods yard of a decommissioned railway, so the studio has developed a sensitive, accessible identity to revive the space as an active hub for local food producers and residents.

The work incorporated naming, signage, print and digital communications, a bespoke display typeface, packaging and image-making.

A warm, understated identity established an approachable, contemporary feel, attuned to the progressive approach of the bakery, the wide community it serves, and the heritage of the building and former industry.

This project has been longlisted in the graphic design category of Dezeen Awards 2020.

Designer: Polytechnic
Project: A Visual Identity for Siding