Clever Franke has created a visual language for a music festival that takes place over three days in the Netherlands.

Into The Great Wide Open (ITGWO) is an annual three-day music festival that takes place in Vlieland, the Netherlands. The studio collaborated with designer Bas Koopmans to create a unique visual language for the 2019 edition of the festival.

The design harnesses the weather data of Vlieland as the main ingredient despite its changing and uncontrollable nature. The studio used a software to generate different posters based on this weather data which was in constant flux.

This project has been longlisted in the graphic design category of Dezeen Awards 2020.

Designer: Clever Franke
Project: Into The Great Wide Open Festival Campaign