The Click has designed a visual identity for a food and drink department store, which was formerly a printing and publishing firm.

The challenge was to create a name, identity and packaging to rebrand the company.

The solution references Jarrold's rich printing and publishing heritage, utilising their very own collection of woodblock and letterpress type.

Jarrold's historic printing presses were then used to create the actual packaging artwork. The individual products can be used to spell out words, offering a ready-made campaign.

This project has been longlisted in the graphic design category of Dezeen Awards 2020.

Designer: The Click
Project: Our Type of Food