McLaren Excell has converted a 1930s factory in LA's Culver City into a showroom for bathroom brand The Splash Lab.

The studio has introduced a series of monumental insertions to help create an evocative user experience.

Much like a church or cathedral, the interventions establish a simple structuring to the space; the concept is driven by four monumental interventions establishing six distinct areas, each separated by a large archway to create a visceral theme of spirituality and ritual cleansing.

The design needed to have enough tactility to lend it the weight and presence necessary to establish this identity but without competing with the existing building.

This project has been longlisted in the large retail interior category of Dezeen Awards 2020.

Designer: McLaren Excell
Project: The Splash Lab
Read more: McLaren Excell