2020 results

Sweat-Yourself-Shop
by Freitag Lab

Public vote winner for small retail interior of the year: Sweat-Yourself-Shop is a micro-factory that allows customers to be involved in the process of making their own bags.

The converted micro-factory follows a functional and industrial approach. Machines and tools visualise the last steps of the production process of a Freitag bag.

The colours of the space and furniture are held in different shades of grey, with highlights of machines and tools in the brand's industrial-green colour.


Designer: Freitag Lab
Project: Sweat-Yourself-Shop

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