The colourful design carries its sporty energy forward — play is at the heart of our visual approach, and empowers Argent to push the boundaries of place creation.

Dn&Co got the chance to shape a new London neighbourhood with the scale and significance to redefine how we live.

This brand strategy needed to communicate how this will be London’s destination for sport and play, a net carbon zero town while pioneering a new approach to wellbeing grounded in science.

This project has been longlisted in the graphic design category of Dezeen Awards 2021.

Designer: dn&co
Project: Brent Cross Town: A Park for Future London