Notpla is a revolutionary, seaweed-based material and sustainable start-up on a mission to make packaging, as we know it, disappear naturally.

We have a plastic problem. Every year, 8 million tonnes of it are dumped in the oceans. It's clear that we need to change the world's behaviours when it comes to single-use plastic.

Consumers today are not just aware, but emotionally connected with the issue of plastic pollution. We joined its design engineers and backers to deliver the strategy, name, identity and brand that would leave people in no doubt about its potential value in the world.

This project has been longlisted in the sustainable design category of Dezeen Awards 2021.

Designer: Superunion
Project: Notpla