The Patera Magna, the first product of the Poma/Olera series, is designed to help you store your fruit and vegetables better and help avoid food waste.

On average, 29% of fresh fruit and vegetables consumers purchase end up in the bin.

Often because of overripeness due to bad storage or simply forgetting what was in stock.

Patera Magna creates the best natural circumstances to store food, no electricity is needed, stores varieties separately and shields from the impact of ethylene, places healthy eating options on a pedestal and allows one to easily keep track of fresh stock.

This project has been longlisted in the sustainable design category of Dezeen Awards 2021.

Designer: House of Thol
Project: Poma/Olera: Patera Magna