Random Studio has created a multi-sensory experience for a fashion brand in London.

The project is located in and around London's Selfridges department store, on Oxford Street. The design was conceived as a multi-sensory experience for the occasion of the brand's new collection 'Le Bleu'.

A series of playful indoor and outdoor spatial interventions was put in place, each accented by a commissioned scent scape which infused the store with waves of nostalgia for the hot summers of the South of France, all the while adding a dash of the brand’s signature wit.

By intermingling spatial design and interactive scenography with an olfactory experience, the space offers visitors a memorable holiday away from the everyday.

This project has been longlisted in the large retail interiors category of Dezeen Awards 2022.

Designer: Random Studio

Project: An Interactive Spatial Design and Scenography for Jacquemus at Selfridges