Franklin Azzi Architecture has collaborated with fashion designer Serge Ruffieux to establish a new architectural concept for a Chinese fashion brand.

The project sees Franklin Azzi unite his vision with Serge Ruffieux to form a strong design philosophy and create a series of spaces for a brand whose name means 'pledge of quality'.

Their creative tandem has given rise to a program of spaces dedicated to experiencing and browsing, which, from Shanghai to New York, cultivates oxymoron in every detail.

Between the association of rough and smooth surfaces, matte and gloss colours, the traditional mixing of materials of Chinese craftsmanship, the boutiques reveal their singularity in a play of contrasts between stark simplicity and maximalism.

This project has been longlisted in the large retail interiors category of Dezeen Awards 2022.

Designer: Franklin Azzi Architecture

Project: Ep Yaying

Read more: Franklin Azzi Architecture