A.S.Helsingö has created a paint to meet both environmental and aesthetic needs.

Born of a desire to create a next-generation paint that sets a new standard, Milieu was developed in collaboration with the non-profit Finnish Allergy, Skin and Asthma Federation public health organisation as an emission-free and allergy-certified paint with no chemical additives or preservatives.⁣

The product is manufactured in Finland using an innovative method that sees paint preserved using a natural process to ensure low levels of volatile organic compounds (VOC) that can affect health and exacerbate conditions.

Equal thought is given to the product concept – the paint comes in a carefully designed packaging to reflect the unique product, while the core colour palette of 31 shades is designed by architects to reflect Scandinavia's architectural history and the barren archipelago nature of the Baltic Sea.

This project has been longlisted in the product design category of Dezeen Awards 2022.

Designer: A.S.Helsingö

Project: Milieu Paint