LukLukstudio has created an unconventional car showroom in China that welcomes customers with a home-like feel.

The space is located in the Nanchang NIO House project, where the design introduces the unconventional car showroom model to the water town.

An open-plan gallery defines the car display floor, while a continuous arched ceiling, inspired by water waves, hangs over a warm multifunctional wooden living room on the community floor.

With a focus on human-scale details, the resultant 'living room' is a service hub where potential and existing car owners come together to build a progressive community of the future.

This project has been longlisted in the large retail interiors category of Dezeen Awards 2022.

Designer: Lukstudio

Project: The Living Room of a Water Town

Read more: Lukstudio