Landor & Fitch has conceptualised and designed accessible toothbrush add-ons, {Access}ories – One Size Fits One.

"Today's toothbrushes aren’t accessible for the 360 million people with dexterity challenges worldwide," told Landor & Fitch. "Because, when it comes to accessible design, one size doesn’t fit all. It takes bespoke solutions that adapt to individual needs, a one-size-fits-one approach."

Using its innovation skills for good, Landor & Fitch collaborated with a collective of people with dexterity challenges to create a solution that bypasses the typical two to five-year manufacturing lead time.

Thus introducing {access}ories; adaptive add-ons that can be applied to any toothbrush to make oral care what it should be: accessible and desirable.

This project has been longlisted in the product design (health and wellbeing) category of Dezeen Awards 2023.

Studio: Landor & Fitch
Project: {Access}ories – One Size Fits One