Studio Ongarato has designed a new brand identity for the Black Star Pastry bakery.

Black Star Pastry is a boutique Sydney bakery with a loyal following, known for "the world's most Instagrammed cake".

With ambitions to elevate the brand and translate the local following to a global customer base, the studio was engaged to create a transformational new identity spanning all touch points of the experience – including packaging, printed items, signage and merchandise.

As a result, the brand is now able to transcend food and beverage categories to lifestyle and fashion, enabling future flexibility and growth.

This project has been longlisted in the graphic design category of Dezeen Awards 2023.

Studio: Studio Ongarato
Project: Black Star Pastry