EY Doberman has created the brand and product design for Fikse, a small repairs service.

"The fashion and textile industry accounts for 10% of global carbon emissions," said EY Doberman. "To reduce its environmental impact, we need a change in consumer attitude, as well as new technical solutions."

Fikse is a service that promotes social responsibility by providing small clothing repairs, and EY Doberman has created its new brand and digital tool – designed to make clothing repairs more accessible.

The visual identity is captivating, featuring playful illustrations, rich colours and an inclusive tone of voice.

The animated logo hints at Fikse's purpose, as the 'F' comes to life with a sewing motion.

This project has been longlisted in the graphic design category of Dezeen Awards 2023.

Studio: EY Doberman
Project: Brand and Product for Fikse
Credits: Momoe Narazaki