StudioXAG has developed the concept of Coachtopia at Selfridges in London, United Kingdom.
Selected by Coach for its sustainable approach and B Corp-certified status, StudioXAG were challenged to launch this innovative collection in the most circular way possible in the Wonder Room at Selfridges London.
This led to the concept of Coachtopia, a bold challenge to fashion's linear system where the majority of products end their lives in landfill.
As a result, Coach has taken steps towards a circular system with a new sub-brand of products crafted from reused leather bags and recycled materials.
This project has been longlisted in the retail interior (small) category of Dezeen Awards 2023.
Studio: Studio XAG
Project: Coachtopia
Credits: Coach