Linda Bergroth has designed Cover Story Paint Studio concept store in Amsterdam, Netherlands.

Unlike traditional hardware stores, Cover Story offers an innovative omnichannel retail concept that combines curated colours available in an online store with vibrant downtown brick-and-mortar locations.

"Paint is vital for our homes' aesthetics, but the purchasing process lacks consumer-friendliness," said Cover Story. "We revolutionise the industry by offering easy, inspiring, and responsible painting experiences."

In Amsterdam, the newly designed Cover Story Paint Studio showcases curated palettes and accessories, transforming redecorating into an enjoyable creative process.

"With our award-winning retail concept, featuring muted shades, plastic-free paints, and sustainable tools, painting becomes a creative and joyful task," added Cover Story.

This project has been longlisted in the retail interior (small) category of Dezeen Awards 2023.

Studio: Linda Bergroth
Project: Cover Story Paint Studio
Credits: Linda Bergroth