Kooo Architects has developed the new Freitag store in Shanghai, China.
The Freitag store in Shanghai goes beyond a traditional understanding of retail, where Freitag reused discarded materials not only for its bags but also in its store design.

Rubble from building sites was turned into walls, and the temporary hoarding panels were transformed into the characteristic facade.

A landscaped roof terrace open to the public promotes biodiversity – and people in the neighbourhood help to inject it with life.

This project has been longlisted in the retail interior (large) category of Dezeen Awards 2023.

Studio: Kooo Architects
Project: Freitag Store Shanghai
Credits: Freitag Lab, Hengpin, City Green Studio, Jody Wong, Leandro Destefani, Zauber Aller Art, F-Cut, Marco Ehrenmann, We Are Lucid and Studio Christoph Ohanian